It all starts with Moisturizer
You apply moisturizer to hydrate skin, right? So it would make sense that you should apply it to dry skin. This is a mistake. Dry skin typically has a buildup of dead skin cells on the surface. This creates a layer on top of skin that is unlikely to allow any moisturizer through.
Try this instead
If you really want your moisturizer to penetrate dry skin, exfoliate first. Try a gentle scrub with raw honey and yogurt. Once you’ve finished exfoliating, then apply your moisturizer.
Better yet, exfoliate, shower, and then apply moisturizer immediately, before the dampness on skin evaporates, to help lock in that water content.